Tuesday 19 April 2011

My Ideal placement.



Prior to me attending the Catch 22 academy, I took the bold decision of subscribing to The Economist. It was a whimsical decision on my part-partly so I could get the free USB- but a decision I took to fill the hole left in my brain, from not being in education for 6 months.
3 issues into my 12 week subscription of the Economist, I stumble across the Catch 22 magazine. Whilst browsing through it at work, I came across the placements they have on offer from their media partners, if you are chosen to walk down the green hallowed walls of The Catch 22 academy. Luckily I was chosen to walk down those 'hallowed halls' and the one thing everyone at Catch love to discuss, is their ideal placement. Everyone having established their intention not to work at 'break-makers' annual, I thought it was time I shared my ideal placement choices.

(drum roll please)

In first place, my ideal placement has to be at The Economist. 8 weeks into my 12 subscription, I may break the bank and subscribe to it on a yearly basis, or I could do what everyone else does and read their articles online.

With a reported circulation of 1.6 million per issue and a growing readership in No
rth America, The Economist-belong
ing to the Economist group, half of which is owned by the Financial times, a subsidiary of Pearson publishing- has adapted, and fast becomi
ng a global voice for free market thinkers and ardent liberals.Despite their editorial politics, I admire how The Economist unlike other publications, come from a global perspective, picking up stories that may seem insignificant, significant from across the globe.


In second place its the Evening Standard. My love affair with the newspaper began when a hobo left it on the 279 bus. I used to mock people declining the chance to read a free evening paper like the London lite , and forking out 20p for The Evening Standard. But after my first read, I couldn't stop picking up the paper.

Unlike its competitors-or whats left of them-The Evening Standard offers in-depth analysis of events, coverage of what took place during the day and a build up to the evenings sport.
Founded in 1827, the Evening Standard to the surprise of many, decided to break away from its nearly 200 year paid circulation on 12th October 2009. But it paid off, as The Evening Standards
circulation doubled whilst at the same time, beating off rivals like News Internationals, London Lite.
The paper also pub
lishes a glossy magazine called ES magazine, and is currently owned by the Lebedev family, which also owns Independent Print Limited, the parent company of The Independent and Independent on Sunday.

Besides other things, the Evening Standard recently won two of the most prestigious accolades in publishing, being named Media Brand of the year and also receiving the Grand Prix Gold at the media Week awards, beating the likes of the Financial Times, Youtube, Spotify and the Sun. In essence, a placement at The Evening Standard would be fantastic, as it is part of the fabric which makes London such a great city to live!


In third place its Wanderlust. Now you may all be thinking; why isn't Areeb writing about something to do with politics. Well sorry to break it to you folks,but Catch 22 has begun to work its magic on me, and help me broaden my horizons.

Partly why I wanted to become a journalist was to travel the world and meet new people. But I always thought the best way to do that was lying in a ditch somewhere, whilst dodging the bullets of an Ak-47. Alas! Wanderlust was g
iven to me- or rather thrown at me by Chloe- to take home and read.

I doubt they will ever give me a paid holiday to review if I was to intern there. But in a weird, rather geeky kind of way, I think it would be interesting to get a glimpse of what goes into putting together a publication like Wanderlust.

First launched in 1993, the idea for Wanderlust was said to be"conceived in the mid-atlantic, and the business plan was written during a tour of the Galapagos Islands." Since then, Wanderlust now prints 50,000 copies every year, 8 times a year, and said to be read in over 112 countries including 100,000 readers. Besides its magazine, the Wanderlust brand has since branched out into a website-www.wanderlust.co.uk- and runs three awards; Wanderlust Travel awards, Wanderlust Photo of the Year competition and the Wanderlust world guide award.

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